365 Google Reviews in 60 Days
How Le Petit Comptoir went from 47 to 412 reviews and boosted reservations by 1.2x
The Context - A Hidden Gem Invisible on Google
Marie opened Le Petit Comptoir in 2019. Local produce, creative cuisine, impeccable service. Customers who visit love it. The problem? Too few people knew she existed.
The numbers in early 2024
- •Only 47 Google Reviews
- •Average rating: 4.1 stars
- •Invisible in "restaurant Lyon" searches
- •70% of reservations from word-of-mouth only
We were doing everything right in the dining room. But on Google, we didn't exist. Tourists went to competitors with 500+ reviews, even if their food was mediocre.
The Problem - The Invisibility Spiral
Marie had tried everything to collect reviews:
What DIDN'T work
- ✗Business cards "Leave us a review" - Forgotten in pockets
- ✗Post-visit emails - 2% open rate
- ✗Simple QR code on table - Ignored, too passive
- ✗Asking verbally - Awkward for staff and customers
Concrete business impact
- •Google Maps ranking: Page 3 for "restaurant Lyon"
- •Estimated loss: 15-20 covers/week
- •Total dependence on regulars (risky in a crisis)
Marie calculated she was losing 3,000-4,000 € in monthly revenue due to poor online visibility.
The Discovery - A Tool That Turns a Chore Into a Game
March 2024. Marie attends an HCR trade show in Lyon. She spots a booth with a glowing wheel. Restaurateurs are talking about it enthusiastically.
What convinced her
- 1.The 200 reviews in 60 days guarantee (or your money back)
- 2.Testimonial from a Parisian restaurant with 400+ reviews in 2 months
- 3.The fact that customers WANT to play (natural gamification)
- 4.Transparent pricing: 70 €/month, no hidden fees
I signed up that same day. 70 €/month to solve my biggest marketing problem? No-brainer.
The Implementation - Simple Setup, Precise Strategy
Week 1 - Installation (2 hours)
Marie receives her Ludofy kit and configures it in 15 minutes: restaurant logo uploaded, brand colors set, prizes configured in the wheel.
Prizes chosen
- •Homemade dessert (cost: 8 €)
- •Coffee + petit fours (cost: 3 €)
- •-10% off next visit (cost: variable)
- •House aperitif (cost: 5 €)
Team training (30 minutes)
Marie briefs her team of 4 servers:
Offer the wheel AFTER the main course, when the customer is satisfied
"Want to try your luck? Scan the wheel, everyone wins!"
Key adjustment (Week 3)
Marie notices participation rates spike on Friday/Saturday nights. She optimizes the pre-service brief and adds a special weekend prize.
The Results - A Spectacular Transformation in 60 Days
Before Ludofy (March 2024)
After Ludofy (May 2024 - 60 days)
Concrete Business Impact
Google Visibility
- Ranking "restaurant Lyon": Page 3 to Top 5 Page 1
- Ranking "bistro Lyon 2": Invisible to Position #2
- Google Maps impressions: +340% in 60 days
Revenue and Reservations
- +22% new customers
- +12 covers/week on average
- Estimated additional revenue: 4,800 €/month
Customers take photos of the wheel and share on Instagram. We gained +180 followers in 2 months without trying.
The 200 reviews in 60 days? It happened. But what surprised me most is that asking for reviews doesn't feel awkward anymore. Servers offer the wheel, customers play, they laugh, and then they leave a review. We're not begging for anything anymore.
Other case studies
Hotel du Port
Hotel | La Rochelle"We hit 200 reviews within 60 days. Booking is no longer our only channel."
Le Verre à Pied
Bar | Bordeaux"During happy hour, it went viral. Customers spin the wheel with their friends."
Boutique Marie
Retail | Nantes"Against the big chains, my reviews finally make a difference. People find me on Google now."
Your Restaurant Deserves the Same Results
200 Google Reviews in 60 days, or your money back. 70 €/month, no commitment. 50 free spins to test.